CX SOLUTIONS - CX LEADERS
Measure, design, and
improve your CX strategy
The desire to know what your customers think of your company and products hasn’t changed, but how we capture and analyze the information to understand customers has. Signup to Pobuca Experience Cloud and start measuring CX beyond surveys, by AI-listening to your customers.
The rise of predictive analytics
Only
7%
of the customer voice
is represented
by surveys.
Only
15%
of CX leaders
are fully satisfied
with how their company is measuring CX.
Only
16%
of CX leaders think that
surveys allow them to address the root causes
of performance.
Only
6%
of C-level execs
trust their CX metrics
for strategic & tactical
decision making.
Source: 2020 McKinsey Customer Experience Survey, conducted in collaboration with AlphaSights and Gerson Lehman Group
Pobuca Experience Cloud
AI-Powered Voice & Text Analytics
Advances in AI-powered text analytics like Natural Language Understanding and emotion analysis allow CX organizations to mine unstructured customer feedback. By pairing the structured and unstructured forms of customer experience data together in your analysis, you’ve got all the ingredients you need to understand what’s driving your customers’ interactions with your brand:
• CX & Loyalty metrics
• Voice of Customer insights
• Evaluate Customer Service
• Segment your customers
• Pair AI-powered analytics with surveys
improve your cx
Target your efforts on what matters
Now that you know where you stand with your CX, it’s time to improve it. With Pobuca Experience Cloud you can be laser-focused on what matters the most for your business, design your strategy and then use technology to improve CX at every touchpoint. You will get immediate and individual signals to take action “in the moment” and to create relevant experiences for each customer, while you will be demonstrated which experience enhancements will result in positive ROI.
Measuring CX needs more than just survey-based metrics
Measuring Customer Experience and Loyalty is not an easy task and you cannot rely only on surveys.
Surveys represent only a small percentage (7%) of your customer’s voice and may not reflect their real-time needs and expectations. You need to harness the power of AI to analyze unstructured customer feedback, such as call recordings, chat logs, emails, social media, and product reviews, which contain rich and valuable information about your customer’s experiences.
